This case study is presented by Emmanuel Mas, who carried out the assignment.

After four years of hard work, the two founders of a start-up have succeeded in demonstrating the potential of their idea and their platform. As a small player, they are struggling to deploy their hyper-innovative model in the retail sector. They looked for a partner to give leverage to their idea, but caught up in the complexities of large organizations, the partner dragged his feet, then proposed a flawed deal. The two partners disagree on how to respond.

In this feedback, Emmanuel Mas explains in detail, without betraying any confidentiality, how the use of an online barometer enabled these two associates to agree on a robust negotiation strategy that fully addressed each of their initial concerns and set in motion a logic that respected everyone’s interests, in two and a half hours of structured exchange.

www.animeradistance.com