The CEO of a plant biotechnology company testifies on the two-day strategy seminar we designed and led. Among the highlights : 

• the business model review, and a targeted “sales & marketing” diagnostic,
• a process for “getting the word out” to customers, distributors and company stakeholders,
• an open discussion on “the elephant in the room”,
• the formulation of the triptych diagnosis, strategy, key actions.

Among the key success factors of this strategy seminar : visual analysis grids for a factual and shared diagnosis  modalities to better talk, confront… listen and understand each other  constant attention to distinguish what needs to be kept, improved, stopped.