PLG CEO Paul Alban Riché approached us in January 2023: “We want to grow from 300 to 500 million euros in sales in 5 years. Everything points in the right direction, except for the mindset of our sales force, which is positive but insufficiently conquering. So we decided to bring them all (400 people) together for a two-day seminar in October, with a single objective: that they should feel that we have the means to succeed, and that everyone should be 100% committed”.In this testimonial, one year after the seminar, he tells us what he learnt from the experience.

To learn more, read our article “Empowering to mobilize” from this experience.